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Innovation Labs have been a great way to engage customers and shorten the sales cycle.
​The Spark Innovation Studio was the perfect platform to demonstrate products and services to enterprise and SME customers.
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As part of the retargeting campaign customers were invited to book a tour of the Innovation Studio.
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Audience: B2B (specific audiences)
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Channels: Digital, social
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AO: In market for two years
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Concepted and written by Nicky Luis
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Filmed and produced by Krager Studios
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Nicky Luis concepted the Spark Innovation Studio and ran it as part of her remit for 3 years
Marketing projects
Kristian Cook, Head of Sales, Spark Health
"Nicky has a great understanding of customer needs and market trends, which she uses to craft compelling messaging that resonates with target audiences. Her leadership in driving key initiatives, has not only boosted brand visibility but also positively impacted business growth into our new markets."
Michele Wong, CEO,
Spark IoT
"When Nicky first joined the team, Spark IoT had limited brand awareness and product consideration in market. It was her vision and hard work that changed the game for us. She implemented a multi-channel marketing approach that educated the market on the benefits of IoT solutions, demonstrated the strengths of Spark, showcased the talent we have in the team and generated strong sales pipeline for our portfolio."
Ryan Castle, CEO,
The Breakthrough Co
"Nicky has raised our Marketing capability to new heights. Her particular expertise in digital has helped us “grow-up” from a marketing perspective and our lead generation has sky rocketed as a direct result of her input. With an ability to build quick rapport with people, she excels in client and partner engagement."
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I'm always looking for new and exciting opportunities. Let's connect.
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