Marketing that matters
What are you wanting to achieve with your marketing?
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Grow your brand?
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Generate leads?
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Reduce churn?
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Launch a new product?
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Engagement stakeholders?
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Communicate with internal teams?
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Acquire and retain top talent?
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Generate positive media attention?
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All of the above?
Whatever your marketing goal is, it is important that the customer is put at the very heart of everything that you do to ensure you stand out from the crowd in an authentic and interesting way.
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Discover how Nicky Luis can help you.
Marketing Services
Businesses and organisations don't always need the whole package when it comes to marketing. Sometimes a pick and mix of services is more appropriate for the age and stage of the business.
Depending on what your business goals and objectives are my marketing services can be tailored to suit you and your team.

Marketing Strategy
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Strategy alignment with business strategy
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Marketing planning
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Budget management
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Full-stack marketing services
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ROI
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Working with senior leadership team
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Reporting to board level

Brand Management
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Brand strategy
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Brand Identity
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Brand Voice
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Customer Experience (CX)

Digital Marketing
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Digital marketing strategy and planning
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Campaign concepting and execution
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Paid search and paid per click (PPC) services
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Social media advertising
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Content creation (written and video)
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Case studies
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Web design and build
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SEO

Leadership and Training
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Marketing team recruitment
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Training and mentoring
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Setting KPIs
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Cross functional teams

Innovation Labs
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Innovation strategy
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Creative Innovation
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Design
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Project management
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Stakeholder management

Event Management
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Event strategy and planning
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Event execution

Hello
I am Nicky Luis, a Marketing Director based in the North West of the UK.
I found my calling just over 15 years ago and since then I have been helping organisations tell their stories and connect with customers in interesting and authentic ways.
Three words my friends and family would use to describe me:
PASSIONATE # BOLD # DRIVEN
How does this come through in my work?
I am passionate and enthusiastic about what I do - I really care.
I don't do boring - I push the envelope.
And I want the results to matter - I want the team and the business to succeed.
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I am a Fellow of the Chartered Institute of Marketing.
I am often asked to speak at industry events and my work has been recognised at industry and advertising award ceremonies.
In my spare time you will find me on an archery range. I have been competing in the sport of archery for 4 years, and have represented New Zealand on the international stage.
More about Nicky Luis the Marketer
I am a Marketing Director with over 15 years of experience and a track record of driving major growth via spearheading the development and execution of innovative and customer-centric marketing strategies. Adept in leading high-impact B2B marketing campaigns that enhance brand visibility, generate leads and increase market share by leveraging cutting-edge digital marketing techniques, strategic stakeholder engagement and data-driven decision-making. Bringing proven skills in team leadership, event management, digital and social media marketing, business development, product go-to-market, digital transformation and budget management. A dedicated, adaptable, and personable leader with a proactive, analytical, and results-driven approach. Renowned for consistently elevating brand positioning within competitive markets, including technology, health and hospitality.
I am based in the North West of the UK.
Kristian Cook, Head of Sales, Spark Health
"Nicky has a great understanding of customer needs and market trends, which she uses to craft compelling messaging that resonates with target audiences. Her leadership in driving key initiatives, has not only boosted brand visibility but also positively impacted business growth into our new markets."
Michele Wong, CEO,
Spark IoT
"When Nicky first joined the team, Spark IoT had limited brand awareness and product consideration in market. It was her vision and hard work that changed the game for us. She implemented a multi-channel marketing approach that educated the market on the benefits of IoT solutions, demonstrated the strengths of Spark, showcased the talent we have in the team and generated strong sales pipeline for our portfolio."
Ryan Castle, CEO,
The Breakthrough Co
"Nicky has raised our Marketing capability to new heights. Her particular expertise in digital has helped us “grow-up” from a marketing perspective and our lead generation has sky rocketed as a direct result of her input. With an ability to build quick rapport with people, she excels in client and partner engagement."
Contact
I'm always looking for new and exciting opportunities. Let's connect.